What is visual attention?

Vad är visuell uppmärksamhet?

Vision is central to reading, but good vision is not just about healthy eyes. Vision is a complex interaction between the eyes and the brain, where a crucial factor in reading ability is the visual attention .

Visual attention is the ability to focus on the right information, filter out irrelevant visual stimuli, and maintain concentration on specific words and letters. It also involves being able to track text line by line and move your gaze effectively between words and sentences. Problems with visual attention can lead to reading difficulties and a reduced ability to understand and process text.

Several diagnoses and conditions can affect visual attention, such as vision problems and visual impairments such as amblyopia. ADHD, dyslexia, stroke, brain injuries and post-COVID can also cause difficulties maintaining visual attention while reading.

What is consensus?

Consensus, or Binocular vision , means that both eyes work together to focus on the same object. This cooperation allows us to achieve stereo vision (depth perception), better visual acuity and a larger field of view. Co-vision is crucial for a stable and functional visual experience, especially during close work such as reading or screen time.

Vision problems occur when the eyes have difficulty working together and focusing on the same point. These problems fall into two main categories:

  • Manifest strabismus (Tropi) : Here the strabismus is clear and constant.
  • Latent strabismus (Fori) : The most common type, where the eyes are technically aligned correctly, but the brain needs to work extra hard to keep them aligned.

Latent strabismus is common and most people have it without any problems. However, for about 10% of the population, both children and adults, it can lead to symptoms that affect everyday life.

Symptoms of consensus problems

Symptoms occur primarily during activities that require close focus, such as reading, computer work, and mobile phone use. Common symptoms include:

With increased screen time and close work, vision problems have become increasingly common. The prevalence among children and young people has tripled to around 30% since the advent of smartphones.

Fatigue of the eyes and visual system

When the eyes and visual system are overloaded, several negative effects can occur:

  • Double vision
  • Difficulty staying focused on lines of text
  • Reduced reading speed and endurance
  • Lack of concentration
  • Headache

Reading text where the image is perceived as partially double is tiring and affects both reading speed and comprehension. Even small deviations in alignment can cause significant problems, especially in school, and affect both performance and self-confidence.

Treatment of consensus problems

Traditionally, one can deal with consensus problems through exercises that train eye coordination. Examples of these are Brockstring, near-point cards and Hart Chart.

Modern treatment methods instead use VR glasses in combination with image manipulation. Research shows that these methods can produce results as good as, or even better than, traditional treatment.

Visual attention training

Visual attention training can improve reading speed , reading comprehension and concentration. This is not only relevant for people with visual impairments but also for those with diagnoses such as dyslexia, ADHD, concussion or stroke. Through structured training, the individual can become better at focusing, filtering out irrelevant impressions and maintaining a stable gaze over the text.

This is how our training works:

Stream your favorite series in VR

Train easily by watching content via the Imvis app.

Workout while streaming your favorite shows

Through the app you choose what type of content you want to watch. We currently support content from Youtube, SVT Play, Binogi, UR Play and content directly from your phone's camera roll.

Train your consensus

The app makes the image swing from right to left, but you perceive it as an image.

You watch series -
Our App does the rest

The training focuses on improving the brain's control of the eyes for better eye coordination. This improves blood flow and oxygenation of the brain, which increases reading speed, reading endurance and concentration.

Follow your progress

In the app you can easily follow your progress and get tips for continued training.

Personalized tips based on your progress

In the app you can follow your or your children's development and results. We offer free accounts for parents to monitor their children's progress! After completing the training, you will receive personal recommendations for further training based on your results and progress.