When Imvi’s founder, Michael Malmqvist, saw a family member struggle with reading, he discovered the cause wasn’t poor eyesight—it was poor eye coordination. At the time, the only available training was a slow, manual pencil exercise dating back to the 1950s. Michael envisioned something faster, more effective, and accessible to everyone.

A new idea – train the eyes while looking at pictures. The first prototype caught the attention of Karolinska Institutet and St. Erik’s Eye Clinic, sparking a long-term collaboration. This led to a 3D screen and DVD-based training method, with studies showing clear improvements after just 12 weeks.

Today, we’ve left the bulky computers behind and made our training available through a mobile app and VR glasses, making it easier than ever to access. Designed for the 10–20% of people with severe reading difficulties, it can also make a real difference for the up to 50% affected by visual impairments.