Vision training shouldn't feel like a chore—it should be a natural, enjoyable part of daily life. At Imvi Labs, we've always believed that the key to effective brain-eye coordination training lies in making it accessible and engaging. That's why we're thrilled to announce our latest content-releases: YLE Arenan for Finnish users and Jupiter TV for Estonian users.
Why Content Matters in Vision Training
When it comes to vision therapy, engagement and compliance is everything. Research consistently shows that training programs with higher compliance deliver better outcomes—and the secret to completion isn't willpower, it's enjoyment.
By integrating vision training with content people already love—children's programs, documentaries, news broadcasts, and entertainment—we transform eye training exercises from a clinical task into a seamless part of screen time and daily life. Whether you're watching your favorite cooking show or catching up on the evening news, your brain-eye coordination training happens naturally in the background.
This approach is particularly time efficient for:
- Children who need consistent vision therapy but struggle with traditional exercises
- Adults with digital eye strain or a variety of visual impairments
- Families looking for screen time that serves a dual purpose
- Schools that want to leverage "good screen-time" and and the same time increase pupils reading speed and comprehension

YLE Arenan in Finland: Training in Your Native Language 🇫🇮
Finland's national public broadcasting service, YLE Arenan, is now available in the Imvi Labs App. This brings Finnish-language content directly into the your vision therapy experience, making training more accessible and engaging for Finnish users of all ages.
YLE Arenan offers an incredible breadth of content - from beloved children's programming and educational documentaries to news and cultural programs. This means vision training can now happen while:
- Kids watch age-appropriate Finnish children's shows
- Catching up on current events and documentaries
- Enjoying entertainment in your native language
When users engage with familiar languages and culturally relevant material, cognitive load decreases, allowing them to focus more effectively on the eye coordination exercises happening simultaneously. In contrast watching education content or content in a foreign language can amplify your learning experience.

Jupiter TV available in Estonia 🇪🇪
Our expansion into Estonia represents more than just a new content integration—it's a testament to the power of local partnerships in delivering meaningful healthcare innovation.
Silmatark: Our Partner in Estonian Vision Care
We couldn't be more grateful for our collaboration with Silmatark, our trusted partner in Estonia.
Silmatark brings invaluable local expertise to our partnership:
- Deep understanding of the Estonian market and landscape
- Established relationships with the local market
- Proven commitment to making vision therapy accessible to Estonian communities
- On-the-ground support for users navigating vision training solutions
Their team's dedication to eye health innovation and their vision for accessible vision therapy made them the ideal partner. We've been able to integrate Jupiter TV's streaming content seamlessly into our app, ensuring Estonian users have access to engaging, locally relevant material.
Jupiter TV: Estonia's Gateway to Engaging Vision Training
Jupiter TV provides Estonian users with a rich library of streaming content perfect for vision training exercises. From entertaining series to educational programming and news, Estonian users now have access to brain-eye coordination training that feels natural and enjoyable.
This integration means:
- Training that fits into existing screen time habits
- Content variety that keeps vision therapy fresh and motivating
- Family-friendly options for all ages

The Science Behind Localized Vision Training
Our focus on localized content isn't just about convenience—it's rooted in neuroscience and behavioral psychology. When vision training incorporates culturally familiar content, several benefits emerge:
- Increased compliance: Users are more likely to complete training sessions when they're genuinely interested in the content
- Better long-term outcomes: Consistent training over time yields superior results in visual acuity, eye tracking, and brain-eye coordination
- Positive associations: Enjoyable training experiences create positive feedback loops, making users more likely to maintain their vision therapy routine
Getting Started with Vision Training
For Finnish Users
Ready to start your vision training journey with YLE Arenan content? Visit the Imvi App, select start training & select YLE Arenan as your content source, and begin training with content you love.
For Estonian Users
Estonian users can now access Jupiter TV content for vision therapy through Imvi Labs. Getting started is simple. Visit the Imvi App, select start training & select Jupiter TV as your content source, and begin training with content you love.
The Future of Vision Training
This is just the beginning. As we continue to grow, we're committed to:
- Expanding into new markets with culturally relevant content partnerships
- Deepening our relationships with local vision care experts
- Enhancing our platform based on user feedback from diverse communities
- Making vision training an effortless part of digital life worldwide
We're excited about the possibilities ahead and grateful for partners like Silmatark who share our vision for accessible, effective vision care.
Join the Vision Training Revolution
Whether you're in Finland, Estonia, or watching our expansion with interest from elsewhere, we invite you to experience the difference that engaging, localized content makes in vision therapy.
Ready to get started? Shop our starting pack to begin your vision training journey today.
Have questions or feedback? Our community drives our innovation. Reach out to our team to share your experience and feedback at info@imvilabs.com