The jury's motivation reads: "With Imvi Labs' now commercialized and patented solution for eye coordination training, users can significantly increase their reading and concentration skills with minimal training, saving time, money and energy. The product is considered to have global potential and great future success."
–We are very happy about the nomination for the national award and above all for the opportunity to showcase ourselves to a larger audience. As a fairly new company with a huge market to reach, we are grateful for all the support so that we can in turn help more people overcome their reading difficulties, says Imvi Labs CEO Peter Carlsson.
Vision problems mean that the coordination of the eyes does not work properly and causes various forms of reading difficulties. Studies show that around ten percent of the population suffers from vision problems – and Imvi Lab's solution of training using an application and VR technology has shown very promising results. The technology is already being used in several schools in Sweden.
–Reading difficulties can arise for many different reasons and our training works regardless of the reason. Everyone who has tried it has shown better results after twelve weeks of training, says Peter Carlsson.
The SKAPA Prize is Sweden's largest innovation prize, with the aim of providing support to inventors to develop their ideas. SKAPA is a foundation that was established in memory of Alfred Nobel and awarded its first prize in 1986. The foundation is supported by Stockholmsmässan and the Swedish Inventors' Association with support from Almi Företagspartner AB, VINNOVA, the Agne Johansson Memorial Foundation and the Swedish Patent and Registration Office.
For more information contact:
Peter Carlsson, CEO
Telephone: +46 (0)70–856 34 27
Email: peter@imvilabs.com
Imvi Labs is a Malmö-based company that has developed a VR solution to help people read better and longer. The solution, which is based on previous research and studies in collaboration with Karolinska Institutet, is sold to schools and private individuals, among others. Imvi Labs was started in 2021 by Rune Brautaset, Sweden's first professor of optometry, Michael Malmqvist, who invented VR training, and the company's CEO Peter Carlsson.
