Imvi Labs' reading training, which helps people with reading, concentration and vision problems to read and focus better, is now adapted for SVT Play. It is the first streaming service that Imvi's training can be used for and the plan is for it to be followed by several others to make the training more entertaining and thus get the best results.
– The fact that everyone can choose what they want to watch and at the same time improve their reading and concentration skills is almost magical. Everyone who has followed the training program for twelve weeks so far has improved their reading speed. The fact that you can now watch your favorite children's program, series or news and exercise at the same time is revolutionary, says Imvi Labs CEO Peter Carlsson.
Vision problems mean that the brain's eye coordination does not work properly and causes various forms of reading difficulties and fatigue. Studies show that around ten percent of the population suffers from vision problems - and Imvi Lab's solution of training using an application and VR technology has shown very promising results. The technology is already being used in several schools in Sweden.
– There are old manual solutions for practicing with vision problems, such as following a pencil with your eyes. Although the method works, it is less effective than our VR-based solution. But above all, it is terribly boring, which means that many people never complete their training. The more fun and meaningful we make the training, the more people will do it and get help with their problems, says Peter Carlsson.
For more information contact:
Peter Carlsson, CEO
Telephone: +46 (0)70–856 34 27
Email: peter@imvilabs.com
Imvi Labs is a Malmö-based company that has developed a VR solution to help people read better and longer. The solution, which is based on previous research and studies in collaboration with Karolinska Institutet, is sold to schools and private individuals, among others. Imvi Labs was started in 2021 by Rune Brautaset, Sweden's first professor of optometry, Michael Malmqvist, who invented VR training, and the company's CEO Peter Carlsson.
